Apple partners with leading chumbox provider to sell ads
Taboola, one of the biggest providers of chumbox ads on the internet, has a deal to sell ads that will show up in Apple’s News and Stocks apps, Axios reports. Apple lists Taboola as one of its “authorized advertising resellers” whose ads appear in the apps’ feeds and “select publisher articles” for users in the US, UK, Australia, and Canada.
The deal doesn’t mean Apple News will soon be littered with chumboxes — those ad boxes formatted to look like news stories that you see at the bottom of articles (including at The Verge) with low-rent, often ridiculous clickbait headlines. Taboola makes those, and they apparently do quite well. But it also sells “native” ads, which are meant to blend in with surrounding content, from “a curated set...