Instagram is adding expiring and semiprivate comments

Instagram Notes comments on Reel videos
Image: Instagram

Instagram Notes — a temporary away status-like feature — is expanding, the company announced today.

Users will now be able to leave Notes on Reels and grid posts, where their comments will float on top of the content in little bubbles. Like Notes, these comments are temporary — they’ll disappear after three days unless you delete them earlier. The new temporary comments are also semiprivate, and users can tailor who’s able to see their comment: either your curated list of close friends or followers you follow back. Based on screenshots, it also appears as though users can tag each other in Notes on Reels and posts. They’re basically hidden comments for a smaller audience.

When users encounter Reels and posts with Notes from friends,...

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