Rivian CEO says CarPlay isn’t going to happen
Despite Apple’s claims that most consumers will only consider purchasing vehicles that support CarPlay, Rivian says it still doesn’t have any plans to adopt the iPhone mirroring system. Talking to The Verge EIC Nilay Patel in today’s episode of Decoder, Rivian founder and CEO RJ Scaringe likened Rivian adopting CarPlay to Apple choosing to use Microsoft’s Windows operating systems instead of developing its own in-house iOS and macOS alternatives.
“We have a great relationship with Apple,” he said. “As much as I love their products, there’s a reason that ironically is very consistent with Apple ethos for us to want to control the ecosystem.” CarPlay isn’t “consistent with how we think about really creating a pure product experience,”...