iPad sales rebound as Apple nears big push into AI
Apple announced its latest iPad Pro and iPad Air tablets a few months ago, and after several quarters of soft sales, the new products led to a significant boost for the company’s iPad division. Combined with strong performance in services and Mac, Apple posted quarterly revenue of $85.8 billion, up 5 percent from the year-ago quarter. iPhone and wearables revenue was relatively flat as consumers await a new wave of products soon.
By the time Apple reports its next earnings, the company will have introduced the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Among other improvements, the Pro models will have slightly larger displays, while the standard iPhones will pick up the Action Button that debuted last year. Those...