Apple is apologizing for one of its ads again

A screenshot taken from Apple’s now-pulled “OOO (Out of Office)” ad.
Image: Apple

Following backlash criticizing an Apple ad’s outdated and stereotyped portrayal of Thailand, Apple has removed it and issued an apology. The negative attention follows Apple’s apology for the “Crush” iPad Pro ad and its removal from broadcasts in May after it attracted widespread criticism among the creative community.

“Thai people are deeply unhappy with the advertisement,” Thai lawmaker Sattra Sripan said in a statement reported by Bloomberg. “I encourage Thai people to stop using Apple products and change to other brands.”

The 10-minute ad, titled “OOO (Out of Office),” was the latest in Apple’s The Underdogs comedy series depicting a recurring cast of coworkers as they use Apple products to resolve issues within their workplace.

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