Lexus India Speeds Ahead with 14% Sales Growth in H1 2024
Lexus India is celebrating a strong first half of 2024, recording a 14% increase in sales compared to the same period last year. This growth is attributed to robust consumer demand and a continued commitment to design, quality, and customer satisfaction.
Locally-Made Success Story
The “Make in India” ES sedan played a starring role, contributing 55% of total sales from January to June 2024. This achievement highlights the success of Lexus India’s localization efforts and their resonance with Indian consumers.
SUV Boom Propels Growth
The luxury SUV segment emerged as a key driver of sales, experiencing a significant 60% growth year-over-year. Popular models like the RX and NX fueled this surge, reflecting a broader trend of strong demand for luxury SUVs in India.
“We are thrilled with the positive response from our guests,” said Tanmay Bhattacharya, Executive Vice President of Lexus India. “This growth underscores our commitment to excellence. Initiatives like the new NX 350h Overtrail, designed for outdoor enthusiasts, and the industry-leading 8-year/160,000 km warranty demonstrate our dedication to exceeding customer expectations and building long-term trust.”
Diverse Portfolio Caters to Indian Preferences
Lexus India offers a comprehensive range of vehicles catering to diverse preferences. Their lineup features the iconic ES sedan, alongside SUVs like the NX and RX. Additionally, the recently launched NX 350h Overtrail caters to the growing trend of outdoor luxury experiences, while the LM is an ultra-luxury MPV. This diverse portfolio, with a strong focus on electrified vehicles, provides Indian customers with a variety of options.
Unparalleled Commitment to Customer Care
Lexus India further reinforces its customer-centric approach with the recent introduction of an industry-first 8-year/160,000 km warranty program for all new Lexus models sold in India (starting June 1, 2024). This initiative underlines Lexus’ dedication to exceptional quality, service, and customer satisfaction.
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