One Beach ? branding

Vastgoedgroep Degroote has been developing high-quality projects on the Belgian coast for almost fifty years. For its newest residential gem in Nieuwpoort, we were asked to create an identity tailored to the target group: the coastal enthusiast slash bon vivant who dreams of a permanent place or second home by the sea. The project bears the name One Beach, which we endorsed with the words 'Één met Nieuwpoort' or 'One with Nieuwpoort'. This baseline will also be applied for all of Vastgoedgroep Degroote's future projects in the seaside city.