Armenia s government to allocate AMD 15.7mln to joint exhibition with  British Museum

ArmInfo.The Armenian government will allocate 15.7 million drams to organize a joint exhibition with the British Museum this autumn. The decision on this was made at a cabinet meeting on July 18.

As RA Minister of Education, Science, Culture and Sports Zhanna 

Andreasyan noted in her speech, the upcoming event, the opening of 

which is expected to take place on September 21, will be held jointly 

with the History Museum of Armenia. It will be important from the 

point of view of international cooperation of the country's museums 

with their foreign partners.

The minister added that this year marks the 105th anniversary of the 

founding of the History Museum of Armenia and the 160th anniversary 

of the birth of the founder and director of the museum, the famous 

ethnographer Ervand Lalayan. The History Museum is perhaps one of the 

most active cultural organizations in the country engaged in 

international exhibition activities. It cooperates with such 

prestigious museum structures as the New York Metropolitan, the 

Russian Hermitage, the Paris Louvre, the British Museum, the National 

Museum of the Czech Republic, etc. Traditionally, cultural values 

from the museum's collection are exhibited in various prestigious 

museums around the world in the format of joint exhibitions These 

exhibitions generate great interest in the rich historical and 

cultural heritage of Armenia and increase awareness of the country

It will be necessary to conduct an advertising campaign using the 

funds allocated by the RA government using appropriate marketing 

tools. Advertising posters for the exhibition will be placed in 

Yerevan, and popularization of the exhibition using digital 

technologies will be carried out throughout the republic. The 

adoption of the draft decision will contribute to the development of 

culture, education, science and tourism.  It is expected that during 

the six months of the exhibition, at least 300 thousand people will 

visit the museum, and as a result of advertising the upcoming event, 

from 800 thousand to 1 million people will be informed about its 

holding.

As part of the exhibition, a bronze bust of the goddess Anahit, 

stored in the British Museum, will be exhibited at the Museum of the 

History of Armenia in Yerevan. The surviving elements of the bronze 

statue of the goddess Anahit - the head and hands - will become 

exhibits of the large-scale exhibition "The Mother of God: from 

Anahit to Mariam", which will open at the Museum of History of 

Armenia on September 21, 2024. The organizers are the Ministry of 

Education, Science, Culture and Sports of the Republic of Armenia, 

the Embassy of Armenia in the UK and the British Embassy in Armenia. 

The exhibition will feature the collection of the History Museum of 

Armenia relating to the Mother of God, from ancient times to 

Christianity to the present day.