River’s Indie Scooter Launches in Chennai with Immersive Store Experience

Bengaluru-based EV startup River has made a big splash in Tamil Nadu with the grand opening of its first store in Chennai’s bustling Anna Nagar neighborhood. The 1600 sq. ft. showroom marks River’s first company-owned outlet outside Bengaluru, and it offers an engaging experience for both walk-in and delivery customers.

Immersive Experience Awaits

The River Store Anna Nagar boasts a vibrant and inviting atmosphere, showcasing the brand’s entire product range – the stylish Indie scooter, along with a selection of accessories and merchandise. The store design incorporates River’s signature “flow lines” and organic shapes, reflecting the essence of flowing rivers. Two distinct “habitats” within the store further enhance the experience. The first portrays how the Indie seamlessly integrates into daily life, while the second showcases the scooter nestled within Chennai’s local cityscape. This visual storytelling aligns with River’s core philosophy of empowering users on their journeys.

Expanding Horizons

Celebrating this milestone, Aravind Mani, Co-Founder and CEO of River, expressed, “Tamil Nadu is a special market for us. Many of our employees who’ve been with us from the start are from this region. We’ve also done extensive testing for the Indie across extreme weather conditions and terrains in many parts of this state. Launching a company-owned store in Chennai is an important milestone for us. We have received a sizable number of pre-orders from this market, which we aim to fulfill in the coming weeks. With this launch, I am proud to announce that River is now present in three states across India. By year-end, we plan to expand to 50 cities.”

Test Ride, Browse, or Buy

The River Indie boasts a price tag of INR 1,39,335 (ex-showroom, Chennai). Customers can visit the store for test rides, explore the merchandise range, and directly purchase an Indie. Alternatively, online booking for test rides and purchases is also available.

The post River’s Indie Scooter Launches in Chennai with Immersive Store Experience first appeared on Motoroids.