France Cohortes - Visual identity

France Cohortes - Visual identity
A graphic territory that embodies excellence in public health research data collection and analysis

France Cohortes is a joint research unit created by INSERM (health research), in partnership with INED (demographic studies), Université Paris Cité, Sorbonne Université and Université Paris Saclay.

Graphéine supported the cohort in the creation of its visual identity. The primary objective was to come up with a logotype that would embody both the collective approach associated with the large amount of data collected on a panel of hundreds of citizens. At the same time, it had to reflect the individual path taken by each participant during the follow-up.