Mahindra Addresses Trademark Concerns Over BE 6e Electric SUV Name
Mahindra recently unveiled its BE 6e and XEV 9e electric SUVs on November 26, 2024, as part of its “Electric Origin” portfolio. Positioned as key players in Mahindra’s foray into advanced electric mobility, these vehicles are designed on the company’s INGLO platform, offering innovation and sustainability. However, the BE 6e name has sparked a trademark concern raised by InterGlobe Aviation Limited, the parent company of IndiGo Airlines.
BE 6e Trademark Dispute Clarified
Mahindra’s trademark application for the BE 6e under Class 12 (vehicles) has drawn objections from InterGlobe Aviation, which claims potential infringement due to its registered trademark “6E,” widely recognized in the aviation sector. The airline alleges that Mahindra’s BE 6e could cause confusion and dilute its brand identity.
Mahindra, however, has clarified its stance. In a recent statement, the company emphasized that its mark is distinct from IndiGo’s. Mahindra explained that “BE 6e” refers to a specific vehicle and is not a standalone “6E,” as used by the airline. This differentiation in purpose and design eliminates the likelihood of confusion between an electric SUV and an airline service.
Ongoing Discussions for Resolution
Acknowledging the airline’s concerns, Mahindra stated that the company’s intent was not to infringe on IndiGo’s goodwill. Discussions are underway between the two parties to reach an amicable resolution. Mahindra has highlighted its willingness to address concerns while ensuring the continuation of its electric vehicle strategy.
BE 6e: Part of Mahindra’s EV Strategy
The BE 6e is a central part of Mahindra’s bold push into electric mobility, reflecting the company’s “Unlimit India” vision. Unveiled alongside the XEV 9e, the BE 6e emphasizes futuristic design, sustainability, and advanced technology. Built on the INGLO platform, these SUVs feature modular designs, long-range capabilities, and cutting-edge infotainment systems.
Industry Implications
Trademark disputes between industries, especially with significantly different products, often highlight the complexities of intellectual property in a globalized market. The ongoing discussions between Mahindra and InterGlobe Aviation reflect an effort to balance branding concerns with innovation.