Lambeau Field will get more non-Packers use than ever in 2026

Lambeau Field will host three non-Packers events in 2026, providing a $40 million-plus boost to Green Bay area wallets. The three events are two Luke Combs concerts on May 15-16 and a Wisconsin-Notre Dame college football game on Labor Day weekend. The Green Bay Packers missed a chance for a home playoff game this month, but it's possible they'll have a ninth regular-season home game during the coming football season. Packers games have an estimated economic impact of $20 million. Brad Toll, CEO of Discover Green Bay, said the estimate for individual concerts at Lambeau Field was $10 million for previous concerts, which included Paul McCartney in 2019, Billy Joel in 2017 and Kenny Chesney in...