Robert Kraft’s ‘Sticky Note’ Super Bowl ad lands as ‘combat antisemitism’ consensus shatters

For the third straight year, Robert Kraft’s anti-antisemitism foundation is airing an ad during the Super Bowl, trying to bring the message of tolerance to the masses. Several things have changed since the first ad in 2024: This year, Kraft’s New England Patriots are competing, too. His foundation has changed its name, from the Foundation to Combat Antisemitism to the Blue Square Alliance. And in the most recent development, a sharp backlash has emerged against the brand of advocacy that Kraft has undertaken, with voices on the right lately decrying efforts to combat antisemitism as ineffective and misguided. “What we call the fight against antisemitism, which consumes tens of millions of...