San Diego State reduces season-ticket prices for 2026 football season

San Diego State is addressing attendance issues for football games, lowering 2026 season-ticket prices 4% to 12% for most seats and as much as 35% on some seats for the six-game home schedule at Snapdragon Stadium. Another significant change: the “stadium excellence gift” charge has been eliminated. The charge, which helped pay for the $310 million stadium, ranged from $100 to $1,500 depending on the ticket package. Inluded in an email targeting SDSU season ticket renewals was a message from SDSU AD John David Wicker: “Aztec Nation, we’ve heard you. Over the past few seasons, ticket pricing became a major point of conversation within our community. For many fans, the total cost of...