So, remember "The Interview"? Barely a month ago it was the only thing the movie world was talking about, and now the comedy is a distant memory. But for Sony, the picture proved to be a grand and ultimately successful experiment about what a star-driven, highly publicized, straight-to-VOD release could accomplish. Granted, it was an extraordinary situation, but numbers from earlier in the month revealed that the studio earned $31 million for digital sales and rentals of the Seth Rogen and James Franco comedy, which, coupled with $5 million from its limited theatrical release, puts the total at $36 million — not a far cry from the movie's $44 million budget. But some are arguing that Sony missed out on earning more, and, not surprisingly, it's the theater owners who are making the argument.
In an opinion piece for Box Office, Patrick Corcoran, Vice President & Chief Communications Officer of the National Association of Theater Owners, runs down the numbers to make...
