Brand power of wee royals

London School of Marketing debates who has the greater brand power: Prince George or Princess Charlotte

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London - London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has published an article which debates who has the greater brand power: Prince George or Princess Charlotte.

“There was much celebration when the Duke and Duchess of Cambridge welcomed their second child into the world this year. While there was not the media frenzy that followed the birth of Prince George, this was to be expected given the young princess is not the heir to the throne,” the article states. “Nevertheless does this mean that the brand power of Princess Charlotte is less than that of her brother?”

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article delves into LSM research which shows Prince George singularly generating £400 million for the UK economy, with the ‘Windsor Brand’ as a whole generating £26 billion.

“In the wider spectrum of Royal events, the birth of the young prince and princess were nowhere on the same scale as their parent’s wedding and their grandmother’s Diamond Jubilee,” the article concludes. “Whatever your views on the monarchy, it is hard to deny that the Royals have a massive positive impact on the UK economy.”

 

IOL, adapted from press release