Neville Brody: “Design shouldn’t have to make money – it can just be out there doing great stuff”

Brody Associates is the consultancy behind a huge collection of wide-ranging branding, typography and graphic projects, from Channel 4 and Coca-Cola, to the Royal College of Art and punk festival Punk.London. Following his talk at this year’s PromaxBDA conference in Barcelona, we speak to founder Neville Brody about the necessity of risk-taking in design, balancing work with big and small clients, and why design shouldn't be "precious".