'Ask the blondie what she thinks': Olympics reveals 'gendered attitudes'
!['Ask the blondie what she thinks': Olympics reveals 'gendered attitudes'](http://www.timeslive.co.za/Feeds/Reuters_Images/2016/08/14/2016-08-09t153604z_01_cvi1438_rtridsp_3_olympics-rio-bvolleyball-w-10-08-2016-04-08-37-355.jpg/ALTERNATES/crop_80x80/2016-08-09T153604Z_01_CVI1438_RTRIDSP_3_OLYMPICS-RIO-BVOLLEYBALL-W-10-08-2016-0)
What's in a word? Researchers at Cambridge University Press have done the maths: they studied more than 160million words used in the media to analyse "gendered attitudes" towards sport.