BrandPost: Partners Play Key Role in Digital IT Success

Digital transformation is changing everything about information technology, and even the business itself. As IT morphs from a back-office function, to a knowledge-worker enabler, to an all-encompassing, integrated part of every employee and most things in a company, the traditional IT staff’s role is changing rapidly.

Rather than functioning as a “keep-the-lights-on” department, successful IT teams are becoming core to business and technology strategy. They are helping their companies build a digital strategy—including internal IT capabilities, such as next-generation collaborative mobile environments; digital marketing strategies, such as the company’s online presence; and digital business strategies, or the integration of technology into products the company sells. That’s not an easy transition, particularly as most companies are having trouble finding people with the skillsets they need to execute on the new business-technology functions.

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