IDG Contributor Network: Why don't sports retailers get what Reebok understands so well?
Was intrigued the other day about an impressive technology-fueled marketing move by Adidas brand Reebok, during an experiment in Stockholm. It involved timing consumers on the street by having them run past a Reebok kiosk. If consumers ran fast enough, they would get a pair of $100 ZPump 2.0 sneakers.
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