EE HIGHLIGHTS THE TRUE IMPACT OF HATE IN NEW RESEARCH STUDY AS 38% OF KIDS WILL MIMIC ADULTS TOXIC BEHAVIOUR

New research from EE shows that hate is getting worse in UK society and is having a demonstrable impact on children, with nearly two fifths (37%) of kids aged 6-15 having experienced at least one form of hate online and offline. Former England international Shaun Wright-Phillips and his daughter, Raphaella, front campaign showing the far-reaching impact of hate, and its effects on the younger generation. A recent YouGov survey commissioned by EE has today revealed that two fifths (38%) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong.

Furthermore, the research highlights the true exposure to hate that kids suffer with today across the online and offline spectrum with over a third (37%) of kids reporting experiencing hate in their childhood to date.

A fifth (22%) of children have experienced hate because of their gender both online and offline, while 17% experience it because of skin colour or where their family comes from. Youngsters also report experiencing hate related to their faith, beliefs or ways of worshipping (15%) and disability (13%).

The findings are in addition to a new study by EE, also in partnership with YouGov, which revealed that three fifths (61%) of GB adults have personally experienced hate either in person or online in the last year, with racism (45%) and sexism (38%) being the most prevalent forms of hate witnessed.