Feature: China's outdoor sports boom driving business growth

BEIJING, Jan. 5 (Xinhua) -- The 2024 Chongqing Marathon, which is scheduled for March 24, saw 100,000 applications in a single day. Only a fraction will be selected through a lucky draw to run the 42-kilometer distance.

It's the same case with many marathon events held in China nowadays. According to the Chinese Athletics Association, over 300 road running races were held nationwide in the first half of last yea