Chelsea return to the crypto market with £10m BingX sleeve deal
January 5 – Premier league Chelsea have agreed a sleeve sponsorship with cryptocurrency firm BingX.
The deal fills the space left by Whalefin who terminated their £20 million per season deal before the start of the current season.
BingX are reportedly paying £10 million for the remainder of the current before transitioning to the front of Chelsea’s training kits for the 2024-25 season.
Chelsea started the current season without a main front of short sponsor before Infinite Athlete took the postion in a £40 million deal that will see them transition to the training kit sleeve next season.
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