Robert Kraft playfully winced at Keegan-Michael Key's Bill Belichick joke during 2024 NFL Honors

Robert Kraft had the funniest response to this Bill Belichick joke.

During Thursday night’s NFL Honors ceremony, emcee Keegan-Michael Key absolutely roasted former New England Patriots coach Bill Belichick while Patriots owner Robert Kraft was in the room.

Key joked that it’s unbelievable that music icon Taylor Swift had been to more NFL playoff games this season than Belichick had, and the camera crew immediately cut to Kraft.

The Patriots owner laughed and winced at the joke, which underscored just how bad Belichick’s final year with the franchise was before the two sides parted ways last month after 24 seasons.

However, all you can do is laugh at a joke this funny.

Keegan-Michael Key throwing SHOTS on #Cowboys owner Jerry Jones! #NFLHonors pic.twitter.com/4DSRtUM1ha

— Tanner Phifer (@TannerPhiferNFL) February 9, 2024

Kraft and Belichick won’t be working together anymore, and this joke will go down as one of the funniest moments in the post-Belichick Patriots era.

The longtime Patriots owner’s reaction was worth the price of admission alone, as you can see the full range of emotions on Kraft’s face to the very funny quip about his former coach.