How BMW ensured its Art Car was ready for Le Mans

How BMW ensured its Art Car was ready for Le Mans The BMW Art Car program is built on a minor contradiction. Since the program was launched in 1975 by French driver Hervé Poulain, the majority of the vehicles produced—each wearing one-of-one art from names like Andy Warhol, Jenny Holzer, Jeff Koons, and Cao Fei—have been race cars competing in high-stakes events like the 24 Hours of Le Mans and GT World Cup races. “The artist can do ...Keep reading

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