Mad Dog Jones on making F1's coolest collab with the help of Lewis Hamilton

On a Formula 1 track, collisions are always bad. Off-track, we’re seeing the worlds of fashion and racing collide more often than ever, and reaping the benefits. Nearly every driver has his own merch line, the world’s most coveted watch brands are developing rare F1-inspired pieces, and teams are realizing that the collaborations that elevated streetwear into a global phenomenon are there for ...Keep reading