The top 10 Super Bowl 58 commercials, according to USA TODAY Ad Meter

And the 2024 winner is ...

The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action.

Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight and the advertising version of a 2-minute began…

When the polls closed in the early morning hours, well after the confetti-filled celebration on the field concluded, a 2024 Ad Meter champ emerged.

Correction: Ad Metaaaaa champ.

Move over, Travis and Taylor; there’s another duo sharing the Super Bowl 58 limelight now.

Here are the top 10 Super Bowl 58 commercials, according to USA TODAY Ad Meter panelists.

There’s still time to show your favorite ads some love: The 2024 Replay Ratings are live!