Tackling sponsorships the Springbok way - The Media Online

The Springboks remarkable transformation from a brand struggling to secure sponsorships to one boasting around 30 partners in 2023 offers valuable lessons for smaller sporting codes like hockey and netball. After ABSA ended its sponsorship deal in 2015, the Springboks faced a challenging period. However, their resurgence as a highly marketable brand demonstrates how on-field [] The post Tackling sponsorships the Springbok