Parimatch add Nottingham Forest to Premier League sponsorship roster
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
Parimatch already has a strong presence in English football. Alongside its ongoing collaboration with Nottingham Forest, the brand has extended its agreement with Leicester City for the 2024-25 season. Previously, Parimatch has forged similar alliances with Newcastle United, Chelsea, and Aston Villa.
Meanwhile, Forest already have affiliations with two gaming sites: Asian-focused Kaiyun,
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