British boxing icon John Conteh was the David Beckham of his era but celebrity lifestyle led to his downfall
YOU didn’t have to be Angelo Dundee to realise you were watching an immense talent when John Conteh won the middleweight gold medal at the 1970 Commonwealth Games.
But I had no idea as I saw him brilliantly outbox a Tanzanian in the final in Edinburgh that the 19-year-old kid from Kirkby was about to evolve in a few years into JC Superstar.
Because of his outstanding ability, knockout-handsome film star looks and cheeky Merseyside charisma, it was no surprise he was made financial offers to turn pro he couldn’t refuse.
Four years later he was ready to challenge Argentine Jorge Ahumada for his WBC world light-heavyweight title, at Wembley’s Empire Pool.
Conteh delivered a superb points victory — it was the peak performance of his life.
Everything was on display, his considerable skills, speed of thought and movement, brutal punching, plus heart and desire to bring the title to Britain.
It was only Ahumada’s teak-tough chin that got him through the 15 rounds.
To celebrate the 50th anniversary of the most momentous moment of Conteh’s nine-year career, he is being honoured with a star-studded tribute lunch organised by the London Ex- Boxers Association at Holborn’s Connaught Rooms on October 20.
When LEBA secretary Ray Caulfield announced the event in June, there were those who wondered if it would attract a large enough crowd.
But when the £125 tickets went on sale, within a matter of days all 400 had been snapped up. And Conteh, at 73, was involved in yet another sell-out.
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Frank Bruno, Michael Watson and David Haye will pay homage to one of our all-time great fighters, along with celebrities from football and showbiz.
In the 1970s John was one of this country’s most famous sporting personalities — the David Beckham of his era.
Immediately after he had beaten Ahumada, it was the start of a celebrity lifestyle that eventually led to his downfall.
Conteh’s marketability saw his face staring out from the front covers of magazines and advertising hoardings.
He was a guest on Parkinson and every other TV chat show and made appearances at functions nationwide.
As you went down the escalators of every London underground station there were pictures of a near-naked John modelling men’s underwear.
He was also a regular at Tramp, then Mayfair’s most fashionable nightclub.
Unfortunately, excessive drinking led to him becoming an alcoholic — which is why sadly he only realised 50 per cent of his potential.
Arguably, John’s greatest winning fight was overcoming his drink disease.
He never hid away from his problems and hasn’t touched alcohol for nearly 40 years, which must be an inspiration to fellow sufferers.
What I love about my favourite Scouser is that he always has time for young and old who want selfies or simply to have a chat.
Tyson Fury and Anthony Joshua are the present-day darlings of boxing fans — it would be interesting to know if they will still be sought after in 50 years.