Interview: Short Track World Tour showcases innovation and global appeal, says ISU official

by sportswriters Cao Yibo, Li Chunyu and Ding Wenxian

BEIJING, Dec. 10 (Xinhua) -- The International Skating Union (ISU) is making efforts to add to the appeal of its sports, including the emergence of the Short Track Speed Skating World Tour, shared newly appointed Chief of Commercial and Marketing Officer Li Jiao in the exclusive interview with Xinhua.

EXCITING COMPETITIONS TO ATTRACT YOUNGER AUDIENCES<