Rohin Joshi on storytelling beyond saas-bahu drama: Authenticity is our strength

Rohin Joshi highlights authenticity as key for shows like Ganga Mai Ki Betiyaan, moving beyond typical dramas. He emphasizes layered narratives, blending drama with comedy and romance to maintain viewer engagement. Joshi sees OTT as creative expansion, not competition, though acknowledges shrinking attention spans. He remains fond of traditional viewing formats and finds audience recognition overwhelming yet rewarding.