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Новости за 02.01.2025

TheOnion.com 

Duracell Removes Frosting, Sprinkles To Discourage Kids From Eating Batteries

CHICAGO—Acknowledging that candy-coated batteries were an iconic part of the brand’s legacy, Duracell announced Thursday that it would be removing frosting and sprinkles from its manufacturing process to discourage children from eating the company’s products. “When parents shared with us their concerns about our practice of selling batteries with delicious, sugary toppings, we listened,” said […]

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Economictimes.indiatimes.com 

Balmer Lawrie & Co invests in 'pod' hotel startup NapTapGo

Balmer Lawrie & Co Ltd has invested Rs 1 crore in NapTapGo, a startup focused on affordable yet luxurious pod hotels. The investment aims to support innovation and the startup ecosystem, with NapTapGo planning to integrate AI and IoT for enhanced customer experience. The initiative aligns with India's Startup India programme.

Adweek.com 

Bridging Offline and Online Retail With Kraft Heinz and Newell Brands

Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This special episode recorded at the event, Ashley Becker, vp of global ecommerce capabilities at Kraft Heinz, and Mike Geller,...