Rakhi trade: Viksit Bharat, Nari Vandan, BrahMos new themes this year; total business could cross Rs 30,000 crore, says CAIT

This year, rakhi sales are projected to approach ₹25,000 crore, with the overall festive trade, including gifts and apparel, likely surpassing ₹30,000 crore. Many rakhis now celebrate themes such as Viksit Bharat and women's empowerment.