Building a patient first brand

It’s time for technology to completely disrupt healthcare. For technology to simplify healthcare access and delivery. For the industry to pivot and center itself around the most important person in the ecosystem: the patient. Amazingly, despite all the technological advancements our age has seen, technology has not really done much to simplify the healthcare experience for the patient. Pretty much every person you speak to has a story about just how laborious the entire process is. Many don’t even take themselves to the doctor because the entire process is just exhausting. At Practo, our core brand value of ‘patient first’ stems from the insight that healthcare must be centered around the patient. We want to enable every consumer to not only make better healthcare decisions but, in fact, to make the decision process and the action  to take thereafter so easy that it changes consumer behavior from ignoring or procrastinating [...]