Watsons challenges consumers to take the switch test
Quality or savings? It’s an ages-old question that has plagued consumers since the invention of shopping altogether. Those who answer quality believe a reliable product demands a premium price. Those who answer savings think the money they have can only take them so far. But here’s the thing- neither one is actually right, now that Watsons has a better answer: Switch & Save with Watsons. For several years now, Watsons has been running its Switch & Save campaign, showing its customers that if they switch from the leading brand to Watsons brand they can get excellent quality personal care products for up to 80% less. The effort has met massive success, convincing tons of people from everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel) to make the change. But with such unbelievably great savings, some skeptics remained unconvinced that Watsons products could be [...]