Barbie's companion Ken gets new looks: Man bun, beefy bod

Mattel is introducing 15 new looks for the male doll, including different skin tones, body shapes and hair styles.

Barbie had a similar makeover more than a year ago, both part of the toy company's plan to make its dolls more diverse and appealing to today's kids.

Mattel is trying to fight falling sales of its iconic doll line at a time when many kids would rather play with an iPad.

Some of the new $10 Ken dolls were being rolled out to shops and online stores Tuesday, Mattel Inc. said, and all of them will be on store shelves by the holidays.