EBay's profit forecast falls largely below estimates

EBay Inc on Thursday forecast current-quarter profit largely below analysts' estimates, as it continues to invest in marketing as well as in revamping its platforms to attract more shoppers, amid stiff competition from Amazon.com Inc. EBay has poured millions of dollars into sales and marketing, running TV and social media campaigns, as it tries to promote its revamped platform as well as shed its image of an auctions website.