Here's How To Relentlessly Advocate For What You Believe In

There’s no escaping the fact communications and public relations work involves an element of rejection. In PR, the rejection likely comes from reporters who may not be interested or available to cover a story idea you pitched. Rejection also occurs when the strategy you’ve proposed to meet an organizational challenge is overlooked or summarily dismissed.

I’ve been a communicator for over 15 years, and I can’t tell you the number of times I’ve heard “no” from organizational leaders and members of the media alike. Bo Bennett’s quote, “rejection is nothing more than a necessary step in the pursuit of success” rings true.

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