Apple purposefully avoids enterprise at WWDC

Apple says it takes the enterprise more seriously today than ever before, and it has backed that claim with the release of a number of new business solutions during the past years. However, Apple's enterprise efforts were barely noticeable at the company's annual developer conference last week. 

Apple did not completely ignore the enterprise at the Worldwide Developers Conference (WWDC), but it also didn't make any significant business-focused announcements. The company mentioned enterprise only once, in passing, during its two-hour opening keynote, but some of the APIs in the upcoming iOS 10 software, discussed in technical sessions later during the conference, will enable new capabilities for many user types, including IT professionals. For example, the iOS 10 software development kit lets businesses build apps that integrate with iMessage, Siri and Maps. And enhancements to iCloud, Touch ID and a new common file system that syncs across iOS, macOS, tvOS and watchOS, called Apple File System, should also enable developers to build better business apps.

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