EXCLUSIVE: Behind Apple's New Festive Frankenstein Holiday Ad
In one of his first interviews since joining Apple, Vice President of Marketing Tor Myhren talks about the brand's holiday strategy.
In one of his first interviews since joining Apple, Vice President of Marketing Tor Myhren talks about the brand's holiday strategy.
It opens in a snow-covered, remote mountain town. A man with a deep, gravelly voice is recording a music box tune on his iPhone. This guy looks familiar, in more ways than one. As he trudges through the snow to pick up a package, it becomes clear it's the legendary Frankenstein (and Brad Garrett under some pretty heavy make-up) making some mystery preparations. As he makes his way to the town square, it soon becomes apparent Frankenstein is getting up the courage to offer up his own special festive contribution proceedings.