Adidas built a pop-up store that uses high-tech sensors and lasers to build you custom clothes
Fabrizio Bensch/Reuters
Adidas is testing out a new way to attract customers and keep up with trends.
The German athletic-wear company has launched a pop-up store in Berlin that will scan your body, design you a custom sweater, knit it for you in the store, and have it ready for you in four hours.
While the store is just temporary, the move is part of a bigger push by the company to compete with its main rival, Nike, according to Reuters' Emma Thomasson.
Here's a look at how the concept will work:
The store is called Knit For You and it's located in a shopping center in Berlin, Germany.
Fabrizio Bensch/ReutersSource: Reuters
Inside the store, customers can design their own sweater, which is made out of merino wool and costs $215.
Fabrizio Bensch/ReutersSource: Reuters
Customers have the option of picking a standard size sweater (like small, medium, large, etc.) or having a laser body scan so it's custom fitted.
Fabrizio Bensch/ReutersSource: Reuters
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