“You Don’t Bring Bad News to the Cult Leader”: Inside the Fall of WeWork

Adam Neumann reimagined the millennial workplace as a capitalist kibbutz, and so dazzled Wall Street that his company was valued at $47 billion. He spent lavishly, and pressed forward even as “the narrative of the unicorn was ending,” says an executive. Now, after the collapse, he’s said to talk of himself as a martyr.