Daphne Bramham: A holiday ad carries a heart-wrenching message about lonely, isolated elders

It’s enough to make you weep. A dark and disturbing video/advertisement of an old man about to spend the holidays alone has gone viral, perhaps because it has a social message that transcends retailers’ usual commercial imperative to sell more stuff. Nearly 44 million people have watched the video produced by the German supermarket chain, Edeka. And, in almost every comment made by people reposting or sharing the link, weeping figures prominently.