Amazon's Prime Day off to another rocky start

It could be another #primedayfail for Amazon. The online retailer has reported some customers are having problems adding items to their shopping carts and missing out on deals that have been heavily advertised on TV.

Some customers are reporting difficulty with checkout. We're working to resolve this issue quickly.

— Amazon (@amazon) July 12, 2016

Prime Day is a company-proclaimed online shopping day designed to boost sales by offering selected merchandise at discounts. Available only to members of the Amazon Prime subscription service, it's also used as a way to boost that membership.

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