IDG Contributor Network: Mobile network operators must offer unlimited data, says vendor

Reinforcing a suspicion that wireless subscribers aren’t offered unlimited data because of monetization reasons, not technical limitations or limited bandwidth available, the head of a bandwidth-optimization firm says mobile network operators should stop quibbling and open the pipes—wide.

The worry about revenue loss when offering unlimited data is unfounded, says John Giere, president and CEO of Openwave Mobility.

Generous data allowance offerings are doable with Quality of Experience (QoE)-based innovative data plans to attract subscribers,” he says in a press release on his website.

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