IDG Contributor Network: Get the data your business needs without paying high fees

The volume of data available to businesses is expected to reach 44 zettabytes by the year 2020. That’s a mind-boggling huge body of information, one that businesses can use to assess the effectiveness of marketing initiatives, to use as barometers for better performance, and to identify new optimization opportunities in all areas of operation.

To make use of all that data, though, you need the right tools in place. And with the average salary for an experienced data analytics professional starting at $65,000 annually, smaller businesses may be at a disadvantage.

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