Meet the English Company at the Forefront of Video Game Facial-Recognition Technology

The leading company in advanced facial tracking isn’t found under the sunshine of Silicon Valley or part of Los Angeles’ booming gaming industry, but instead located more than 5,000 miles away in the northern city of Manchester, England.

Cubic Motion is at the forefront of real-time facial tracking, a technology that will eventually span several mediums, but is an especially important step in the evolution of video games.

“The paradigm shift for us happened at [the Game Developer Conference] last year, when we were invited to to help Epic Games, to do performance of a real human being driving a computer avatar in a real game world in real-time,” said Wood.

“This is a good time for us to get deeper with the [visual effects] companies and the film companies because there are a number of benefits now to using our tech,” said Wood.

“One is that a live action director can direct the [computer graphics] version of the character, so they can talk to the screen rather than the actor or actress, which is great,” he added, also telling TheWrap to stay tuned for more developments in virtual reality.