Nestle's Butterfinger is declaring war on the NFL's excessive celebration rules — offering offending players $50,000
Butterfinger
Butterfinger is offering NFL players up to $50k to cover the fines they may incur for excessively celebrating during the final three games of the pro season. The stunt is part of Butterfinger's Super Bowl advertising campaign.
The NFL told Business Insider that this is an "ambush maketing attempt."
Brand manager Kristin Mandel told Business Insider that she was not worried about the NFL's response and that the brand had not consulted NFL on the promotion. She said... Читать дальше...