Fox Business Network Fans Most Likely to Watch Entire Presidential Debate

Fox Business Network Fans Most Likely to Watch Entire Presidential Debate

Fox Business Network viewers once-again used a presidential debate to prove that they’re among television’s most loyal TV watchers — or perhaps they just fall asleep with their sets on a lot during these things.

According to a study by the content recommendation engine Samba TV, regular Fox Business Network (FBN) viewers — meaning, they watched at least 30 minutes of it in the past 30 days — stuck with the debate the longest last night.

Perhaps not surprisingly (due to crossover fandom), Fox News Channel viewers were the second-most likely to stick through each of the first two 2016 presidential debates in their entirety, the Smart TV measurement company found — though those who tend to watch MSNBC came in at No. 2 for Wednesday’s debate.

By the middle presidential debate, that figure had slipped to 37.07 percent for Fox Biz fans, which was still the leader in the clubhouse.

Previously, BET devotees had the worst hour-and-a-half retention during Debate 2 (11.23 percent); Univision and Telemundo enthusiasts’ 14.05 percent from the first fight proved the least loyal that time.

Here’s the rate that devotees of other cable channels consumed all 90 minutes of the final debate.

Samba TV tracks actual viewing behavior, in real time, on a second-by-second basis across 3 million households, where its technology is embedded in Smart TVs.

Read original story Fox Business Network Fans Most Likely to Watch Entire Presidential Debate At TheWrap